Meet Freek Verhoeven
Freek Verhoeven is the founder of Royal Grass. Freek had been working for TenCate in the USA for many years when he saw the opportunity for a new kind of use for artificial grass: for private use. Until then, artificial grass had primarily been used for sports fields. The available grass was developed specifically to meet technical and performance requirements. There was no need for it to look nice or real and that is why nobody had done any research into creating artificial grass that actually looked like real grass. Back in 2003, Freek was the first one to investigate the possibilities of artificial grass for the landscaping industry.
Freek’s idea led to the foundation of Landscape Solutions B.V. The company developed and introduced a new type of artificial grass that was practically indistinguishable from natural grass. Our underlying philosophy is that people have less time to spend time on garden maintenance, but still want to enjoy the benefits of a green environment. Research showed that people would only consider buying artificial grass for their gardens if their neighbours would not be able to tell that it was not natural grass.
Our quest to find the most natural looking and feeling artificial grass started in 2003. The first type of Royal Grass artificial grass was made from a combination of two carefully selected shades of green. We added a lighter colour to give it some contrast, just like natural grass. Thanks to this special combination our artificial grass looks less homogeneous and more natural.
A natural idea
When scrutinising natural grass, Freek noticed the V-shape blades of grass have. This V-shape keeps the grass fibres standing upright. The best way to explain how this works is to take a piece of normal paper and fold it. You are now able to place the paper on a flat surface and it will stand upright. Now try doing this without folding the paper and you will see it will not work. This made Freek think we should try to imitate those nerves running lengthwise on natural grass fibres and create them on artificial grass fibres too. This technology would also give artificial grass less glare for a more natural look.
Royal Grass now
Working for the Royal Grass brand is always exciting; building a worldwide partner network and working with like-minded people gives everybody working for the Royal Grass brand a lot of positive energy. Our daily jobs offer us a great deal of satisfaction because we are able to solve people’s gardening problems and through this give them a higher quality of life.
Our passionate, motivated and committed employees are the driving force behind Royal Grass. Many of them are working in Production, Transport, at our main office in the Netherlands or in the field to install beautiful Royal Grass artificial lawns worldwide.